The identity of your brand is your first impression. when a potential customer sees the logo,website or social media presence they feel the connection to your business. whereas, A poor visual identity or inconsistent brand visuals can hurt your credibility, making your business seem less professional. A strong, memorable and consistent design will build trust, communicate your business’ values, and create an easy-to-identify brand. We will help create aesthetic and visual assets that are designed and develop as a visual language to tell your brand’s story, setting you apart from your competition.
Great design is a strategic asset. You may not be able to hear great design, but it quietly communicates an abundance of information to your audience. Everything, from much to little, that you design communicates. From color, to font choice, to image choice, all design elements communicate and, collectively, are more powerful than they appear. We do not design based on three-month-long exercise trends; rather, we create designs that give you evidence (a design) that speaks to your business goals and speaks to your intended audience. In the end, we want to take your ideas and vision and make them come to life as a tangible professional asset that is visually beautiful and engages your audience that ultimately leads to conversion.
The Impact of Professional Graphic Design
You may have thought about using a free online program or a cheap template for your brand. While these tools can be helpful, they create generic designs that doesn’t make your brand standout in the market. Professional graphic design is an investment in the reputation of your brand. A professional designer brings design expertise, strategy, and a deep knowledge of visual hierarchy to create designs that are not just visually appealing but also effective.
Recall products and brands you appreciate. Each has visual identity that is consistent, professional, and easy recognized on every platform. This trust and loyalty are built on consistency. We help to give you that level of professionalism through cohesive design strategy that provides for every visual touchpoint (website, business card, etc.) to share the same powerful story.
Our Process for Collaborative Design
We believe the best designs come out of a partnership between the project team and your business. The design process is centered on communication and collaboration.
- Discovery and Brand Immersion: We will start with a deep dive call to learn about the history of your brand, its values, its audience, and its goals. We want to know the personality of your brand – are you a serious corporate brand or a fun playful startup? The other task we will complete is understand your competitive landscape to make sure your design experience is aligned with you and stands out from them.
- Concept and Mood Boarding: From the discovery call we will create some concepts and mood boards. The concept phase is all about discovery of what the visuals will look like, wether its color or typography, this phase is all about. We can share the concepts with you and gather your thoughts to make sure we are in the right direction before we begin the design phase.
- Drafting and Revisions: Once we have a direction we would begin drafting the design. We would create your logo, website mockups, or other assets depending on the scope of your project. You will work with us through a structured revision process until we get to a design that is perfect. We will go above and beyond to make sure you are happy and excited about the design experience.
- Final Asset Delivery: After design approval, we prepare and deliver all the final files in the needed formats. We’ll provide you with a folder that you can easily share with your team that contains all of your new assets, whether it’s a logo package with files for the web and print, a set of social media templates or other branded assets. We also provide brand style guides to aid maintaining a consistent brand visual identity as your business grows.
Are You Ready to Stand Out?
your brand also deserves a visual identity that is as professional and unique. You’re tired of generic design; now it’s time to tell your brand story through emotional, beautiful design. Call us today to set a consultation, and together we will start to build your brand’s visual storytelling.