Business these days can be overwhelming. You understand that you have to have a presence online but where do you even start? Do you start with social? Email marketing? What is this PPC everybody’s been raving about? Trying to manage each one of these different channels individually is likened to attempting to multitask a dozen balls simultaneously with no idea which one will have the most effect. What you’re left with is an unfixed, frustrating, and worthless campaign that has you questioning why you’re not receiving the results you were expecting.
What you need is not a set of individual services; you need a holistic, integrated digital marketing strategy that is one mighty system. We’re your virtual marketing department providing a complete solution with an integrated blend of all channels into one strategy. We take the headache out of digital so you can focus on what you’re good at: business. From building brand consciousness to generating quality leads to driving customer loyalty, we cover the complete digital life cycle to get your marketing dollar as hard a workout as possible.
Why an Integrated Approach is Your Secret Weapon
Your internet presence is a multi-dimensional eco-system. A prospect could initially see you on Instagram but months later after having clicked one of your Google ads, then be converted by one of your email campaigns. A piece-meal strategy—where one individual is responsible for your social but someone else is responsible for your ads and neither is communicating with the other—leaves opportunity on the table and has a muddled brand message.
An integrated strategy ensures that every interaction that a client has with your brand is a positive and consistent one. It allows us to leverage the data gained from one channel to better another. For example, we’re able to take information from your social following to better make ad campaigns. Or, take information from your website traffic to better segment your email lists for a better tactic. It’s this intersection that’s not a luxury but a game-stopper that produces a much higher return on investment than any single-channel campaign might ever stand a chance of doing.
Our Unified Analytics-Informed Approach
Our method is about as smooth and transparent as possible. We partner with you, not service you.
- Discovery & Strategy: We start with a deep analysis of your business, your industry, and your audience. We have to grasp your value proposition, your goals for your business, as well as what’s troubling you. Competitor analysis is part of the process here, so is a deep audit of your existing digital holdings. From here we design a specially tailored multi-channel strategy including channels to be utilized, campaigns to be implemented, as well as our own key performance indicators (KPIs) to be monitored.
- Execution & Management: Once you’ve signed off on a strategy, our expert team is activated. Our social experts craft engaging content and manage your community. Our PPC masters design and optimize campaigns that generate a high return on investment. Our content producers and SEO masters craft relevant content that generates organic traffic. And our email experts craft automation funnels that nurture leads. We handle all the boring details so you don’t have to.
- Analysis & Improvement: Marketing is an ongoing learning. We don’t “set it and forget it.” We constantly audit the effectiveness of each campaign, looking at data to determine what is working and what is not. We also offer you frequent easy-to-read reports chronicling your progress and we have frequent strategy calls where we talk about new opportunities and make data-informed changes. With an agile process like this, your campaigns are constantly shifting and adapting.
Put an end to struggling to piece together a strategy that’s effective. You deserve a good, effective solution that yields tangible, practical results. Be our tried-and-tested partner for growth and take ownership of the digital world with confidence. Schedule a free consultation today and let’s devise a strategy that will take your business where it should be.